This new advergame from Frijj utilises an interesting mashup of funny, weird and seriously bad YouTube videos with webcams and facial recognition to create the “You LOL You Lose” app.
The advergame pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of time while they play you some seriously weird YouTube videos. The whole idea aims to help players build up their tolerance to the unexpected, so these brand new flavours don’t just knock them flat…
The moment the advergame auto detects you laugh, you lose. Created by the guys at Iris.

(4 votes, average: 4.50 out of 5)
Has anyone actually tried this. My whole family tried to get it to work tonight and to no avail. SUCH a cool campaign but not great if it troubleshoots so easily…
It didn’t work on my machine either.
A shame as it sounds like a neat little idea.
It’s nice to see some creativity utilizing YouTube for ads. It will be interesting to see how successful this is for them.
Worked fine for me – really cool game
[...] great fun! It doesn’t work perfectly - but it’s well worth a try. [Play]. Share this:TwitterFacebookLike this:LikeBe the first to like this [...]