Now this is brilliant. Ford has introduced KeyFree technology into their range of cars, and to showcase this, they have come up with a fantastic app that works much like their KeyFree technology for cars, but for your entire social web of sites… Facebook, Twitter, Gmail, Skype .etc
Once you install the app on your computer, enter for the very last time all your usernames and passwords for the sites you frequently visit, and then pair it via bluetooth to your smartphone, and you’re done! Your phone is now a smartkey for your digital life, when ever you approach the computer (looks like it’s probably mac only) Ford’s KeyFree app kicks in, detects you’re there and automatically logs you in to the sites you use! Very cool work from Ogilvy Paris.