(6 votes, average: 3.83 out of 5)
What do you do when you need to showcase features in a car like the Ford Fiesta? Create an instagram campaign of course!? It’s called The Fiestagram, a campaign run through Facebook via Instagram where a new hashtag associated with one of the Fiesta’s high-tech features, such as #entry, #music and #hidden. People would then submit photos on Instagram, tagged with “#Fiestagram” and that week’s particular hashtag to join the campaign.
With the best photos selected to be featured in real-life galleries and live digital billboards across Europe, while Ford gave weekly prizes to those submitting particularly striking images. And as you’d expect, the final prize was a brand new Ford Fiesta. A pretty simple, but smart and well integrated social campaign to promote high-tech car features… What do you think? Created by Blue Hive.
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February 16th, 2012 at 11:59 pm
The numbers are impressive. But i think it isnt that “creative”. Surely any brand could ask people to take photos of their product benefits right? Nice but gimmicky.
February 17th, 2012 at 9:59 am
they’ve done interesting work on the visuals – pity they didn’t take a minute to clean up and compress the sound
February 20th, 2012 at 5:06 am
fact that Instagram is only an iPhone app seems to be to immediately up the barrier for engagement.