(6 votes, average: 3.83 out of 5)
What do you do when you need to showcase features in a car like the Ford Fiesta? Create an instagram campaign of course!? It’s called The Fiestagram, a campaign run through Facebook via Instagram where a new hashtag associated with one of the Fiesta’s high-tech features, such as #entry, #music and #hidden. People would then submit photos on Instagram, tagged with “#Fiestagram” and that week’s particular hashtag to join the campaign.
With the best photos selected to be featured in real-life galleries and live digital billboards across Europe, while Ford gave weekly prizes to those submitting particularly striking images. And as you’d expect, the final prize was a brand new Ford Fiesta. A pretty simple, but smart and well integrated social campaign to promote high-tech car features… What do you think? Created by Blue Hive.
The numbers are impressive. But i think it isnt that “creative”. Surely any brand could ask people to take photos of their product benefits right? Nice but gimmicky.
[...] campaign that is changing the game for the rest of the brands to catch up on. This is what Ford has done with their Ford Fiesta campaign, or otherwise known as Fiestagram. Even the title of the concept of the campaign is unique and [...]
they’ve done interesting work on the visuals – pity they didn’t take a minute to clean up and compress the sound
fact that Instagram is only an iPhone app seems to be to immediately up the barrier for engagement.
[...] 1. Being brave about trying new things like the Ford Fiesta Campaign. [...]
[...] bereits erfolgreiche cases gibt. burberry verzeichnet rd. 390.000 Follower und auch ford hat mit #fiestagram bereits einen wettbewerb auf instagram ausgelobt. dennoch [...]
[...] media innovator Ford used community-sourced images to fuel their recent #Fiestagram campaign. Users could share pictures connecting beloved features of the Ford Fiesta to everyday experiences, [...]
[...] media innovator Ford used community-sourced images to fuel their recent #Fiestagram campaign. Users could share pictures connecting beloved features of the Ford Fiesta to everyday experiences, [...]
[...] http://www.digitalbuzzblog.com/ford-fiesta-the-fiestagram-campaign/ [...]