Ford C-Max Augmented Reality Billboards

Mon, Feb 28, 2011
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This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK.

Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users real-time spatial depth (meaning you don’t need a marker to track position/depth) before mixing the 3D model / advertising experience into the Augmented Reality world. I’m expecting to see a whole lot more of this in 2011, it’s an exciting time ahead with out-door digital! By Ogilvy.

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