This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK.
Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users real-time spatial depth (meaning you don’t need a marker to track position/depth) before mixing the 3D model / advertising experience into the Augmented Reality world. I’m expecting to see a whole lot more of this in 2011, it’s an exciting time ahead with out-door digital! By Ogilvy.
For those who are interested, the AR work was designed, produced and implemented by Grand Visual, a specialist DOOH production company, and software engineering was by Inition. In full disclosure I work for GV.
very cool!
[...] days and the weather is not of much help, nor are the extra hours I have to work- I have found a something that tells me there is still hope. That marketing and ads these days don’t resume to that [...]
Cool! I want to try that one. I thinks fun.
Thanks for posting..
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[...] enough) and make that medium interactive and engaging. In England, Ford’s ad agency Ogilvy set up augmented reality screens in a shopping mall as a way for passersby to experience a new [...]
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[...] Ford C-Max Augmented Reality Billboards | Digital Buzz BlogFeb 28, 2011 … JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. … [...]