This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK.
Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users real-time spatial depth (meaning you don’t need a marker to track position/depth) before mixing the 3D model / advertising experience into the Augmented Reality world. I’m expecting to see a whole lot more of this in 2011, it’s an exciting time ahead with out-door digital! By Ogilvy.
Related Digital Buzz Posts:
February 28th, 2011 at 11:17 pm
For those who are interested, the AR work was designed, produced and implemented by Grand Visual, a specialist DOOH production company, and software engineering was by Inition. In full disclosure I work for GV.
March 1st, 2011 at 9:00 am
very cool!
March 4th, 2011 at 7:36 pm
Cool! I want to try that one. I thinks fun.
Thanks for posting..