(5 votes, average: 4.80 out of 5)
Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report:
? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions.
? A feature on how social media is becoming both a paid and unpaid distribution mechanismfor advertising content.
? A look at how social features are becoming integrated into online display advertising.
? A piece on how tools such as Facebook Connect are moving the social graph out onto the Web.
? An introduction to the SIM Score and what it means for marketing.
You can get the full report here.
Don’t take this comment harshley. I don’t mean for it to be a slap in the face, just friendly suggestions. I got halfway through the report and had to stop because of eye strain. Small type isn’t for an over 40 year old audience. Second, I learned that seriff type is easier to read than san-seriff. You might consider a more eye friendly font next time you publish a report. Or you could continue doing it this way and losing readers.
Hi Bill – another 40+ year old here.
Not meant harshly in response… (insert happy emoticon here). You do know the document is scaleable on screen (takes a few seconds for type to sharpen ) and there is also a pdf that can be viewed as large and reader-friendly as you like, right? Thanks Razorfish for sharing your insights.
I shot the “seriff,” but I did not shoot the deputy.
Cheers,
Don
I agree with Bill, impossible to read and very frustrating. Happy to read this interesting material in a different format
Sorry guys, I don’t mean to be harsh about this, but Don’s right. View or print the document as a .PDF and its a very legible and intelligently written piece of work . . . .and I’m 48 and didn’t find it too hard to work it out.
This is a well done report. Maybe if it was just a powerpoint presentation I could see a call for less words and larger font… but it is a REPORT. I’m 49, and I can read it, and… I understand it! scary, eh! btw – I also still ride a bicycle more than 30 miles at a time on a regular basis, (lucky I can I guess).
I agree @ 62 the PDF is the answer.
Very interesting – missing one key factor people still buy from people. If that weren’t true small business would not exist. I do however agree change is happening, no argument here but sooner or later large companies and all the technology can’t make somebody buy bad product again. Tweet -text whatever you call it won’t help. Oooh pretty boxes only works short term.
I agree @ 62 the PDF is the answer.
Very interesting – missing one key factor people still buy from people. If that weren’t true small business would not exist. I do however agree change is happening, no argument here but sooner or later large companies and all the technology can’t make somebody buy bad product again. Tweet -text whatever you call it won’t help. Oooh pretty boxes only works short term.
can anyone tell me what digital campaigns razorfish are currently working on, or have done in the past, thanks.
I can’t get the report to open. Can you help?
Thanks