Fluent: Razorfish Social Influence Marketing Report

Tue, Jul 14, 2009
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Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report:

? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions.
? A feature on how social media is becoming both a paid and unpaid distribution mechanismfor advertising content.
? A look at how social features are becoming integrated into online display advertising.
? A piece on how tools such as Facebook Connect are moving the social graph out onto the Web.
? An introduction to the SIM Score and what it means for marketing.

You can get the full report here.

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