(5 votes, average: 4.80 out of 5)
Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report:
? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions.
? A feature on how social media is becoming both a paid and unpaid distribution mechanismfor advertising content.
? A look at how social features are becoming integrated into online display advertising.
? A piece on how tools such as Facebook Connect are moving the social graph out onto the Web.
? An introduction to the SIM Score and what it means for marketing.
You can get the full report here.
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July 15th, 2009 at 3:37 am
Don’t take this comment harshley. I don’t mean for it to be a slap in the face, just friendly suggestions. I got halfway through the report and had to stop because of eye strain. Small type isn’t for an over 40 year old audience. Second, I learned that seriff type is easier to read than san-seriff. You might consider a more eye friendly font next time you publish a report. Or you could continue doing it this way and losing readers.
July 15th, 2009 at 9:43 am
Hi Bill – another 40+ year old here.
Not meant harshly in response… (insert happy emoticon here). You do know the document is scaleable on screen (takes a few seconds for type to sharpen ) and there is also a pdf that can be viewed as large and reader-friendly as you like, right? Thanks Razorfish for sharing your insights.
I shot the “seriff,” but I did not shoot the deputy.
Cheers,
Don
July 15th, 2009 at 10:21 am
I agree with Bill, impossible to read and very frustrating. Happy to read this interesting material in a different format
July 15th, 2009 at 7:02 pm
Sorry guys, I don’t mean to be harsh about this, but Don’s right. View or print the document as a .PDF and its a very legible and intelligently written piece of work . . . .and I’m 48 and didn’t find it too hard to work it out.
July 16th, 2009 at 4:14 am
This is a well done report. Maybe if it was just a powerpoint presentation I could see a call for less words and larger font… but it is a REPORT. I’m 49, and I can read it, and… I understand it! scary, eh! btw – I also still ride a bicycle more than 30 miles at a time on a regular basis, (lucky I can I guess).
July 16th, 2009 at 4:36 am
I agree @ 62 the PDF is the answer.
Very interesting – missing one key factor people still buy from people. If that weren’t true small business would not exist. I do however agree change is happening, no argument here but sooner or later large companies and all the technology can’t make somebody buy bad product again. Tweet -text whatever you call it won’t help. Oooh pretty boxes only works short term.
July 16th, 2009 at 4:36 am
I agree @ 62 the PDF is the answer.
Very interesting – missing one key factor people still buy from people. If that weren’t true small business would not exist. I do however agree change is happening, no argument here but sooner or later large companies and all the technology can’t make somebody buy bad product again. Tweet -text whatever you call it won’t help. Oooh pretty boxes only works short term.
July 23rd, 2009 at 11:01 pm
can anyone tell me what digital campaigns razorfish are currently working on, or have done in the past, thanks.
January 6th, 2010 at 1:54 am
I can’t get the report to open. Can you help?
Thanks