Flimé – The Cannibal Restaurant Case Study

Thu, Oct 28, 2010
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This is a very smart guerrilla marketing campaign for the Vegetarian Foundation in Germany. Basically, they created a mock cannibal restaurant that was preparing to open it’s doors to customers in Berlin, but first they advertised for various staff, including surgeons with an open mind, to start generating some buzz.

So when the restaurant called for people to donate body parts, the campaign had almost instant global traction across hundreds news sites, Facebook, Twitter and even opinion videos on YouTube. Scarily, with in 24 hours, the 63 seats in the restaurant were booked with people willing to donate…

After just 5 days, the website had 120,000 visits and huge media attention had mounted, so much so they seized the time to call a press conference to tell the world about their view on vegetarianism! The campaign had a budget of just 5,000 euros and is said to have created 5 million euros worth of media exposure and 50 million impression world wide. (via Inge on Blogilvy)

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