This is quite a cool digital campaign by StruckAxiom called “Flame It” for the latest DreamWorks movie “How To Train Your Dragon”. It taps into everyones destructive urges and allows you to literally flame anything you can think of online… Check it out here.

Friends Facebook pages, twitter accounts, blogs, news or shopping sites, anything!

Start flaming and it will be automatically recorded and posted ready for your sharing pleasure. The video above gives you a quick demo of exactly how it works! Very cool. (thanks Jonathan!)

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