(5 votes, average: 4.40 out of 5)
Today we are launching a pretty cool social campaign designed to help people Increase their Plant/Life Balance. It starts off with a 20,000+ plant give away at major train stations across Australia, with each plant having a special code to be activated through a Facebook app that aims to combine the digital and physical words into an innovative social campaign experience .
Essentially, the Facebook App teaches you how to care for a plant on your desk at work, but it’s a little more, the app challenges you, your friends and co-workers to be part of a 12 week experience that provides an ongoing series of competitions, educational pieces, friend interaction and giveaways as you learn how to improve your Plant/Life Balance.
If you didn’t get a free plant, don’t worry, there is a bring your own feature! You just won’t get the customised growing tips! So grab a plant suitable for indoors (use our cool plant matcher) and jump onto the app to join in a little office fun with your friends and co-workers! Click here to check out the Plant/Life Balance app. The campaign is for the Nursery & Garden Industry of Australia.
Hey that’s a cool one! I haven’t gotten a plant but I’d love to have one.
Just a question out of curiosity, I’m wondering how this app can reach the desk workers prohibited from using Facebook during working hours?
Very cool campaign look forward to hearing the results -One of the interesting features for me is not leaving those who didn’t get a plant out who want to join in with the campaign. That’s where I think a lot of opportunities are missed in campaigns of this nature. Be interested to understand also how this fits in with the brands ongoing Social media efforts of the Australian Nursery and Plant life industry and what the KPI’s are? Look forward to following this , nothing like bringing nature into the workplace! I hear playing music to your plant helps greatly as well
This is excellent.. So simple and nothing to technical required from the user except a sense of humor. The prize is relevant to the campaign and hopefully this will be the start of a lot of social media marketing campaigns from hospitality and the body and health industry. Right, I’m off to find a plant and get engaged
What an awesome idea. It just convinced me to get a plant for my workspace. Great work Aden.
Thanks guys, it’s off to a good start and we’ll continue the recruitment over the next week before the app interaction really kicks off
Will feed back more on KPI’s / interaction and campaign progress over the next week!
This sounds cool and interesting. Thanks for sharing this post.
[...] L’industrie des pépinières et jardins d’Australie lance une application originale sur Facebook : the plant/life balance http://bit.ly/fGt5bw [...]