(4 votes, average: 4.50 out of 5)
If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook.
The Coca Cola Village is a special summer experiential event in Israel, in 2010, they decided to run the event through Facebook, with teenagers needing to collect 10 Coca Cola caps each, gather eight friends who did the same and then register online through Facebook to gain exclusive entry. When they got to the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password to swipe when starting each activity.
Every time you swiped, it instantly updated your status with what you were doing at the event, keeping your friends up to date in real time. Plus, the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village. The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!
[...] Digital Buzz Possibly related posts: (automatically generated)Coca Cola To Use Virtual Goods On Facebook For [...]
Very nice example of facebook integration.
Those Israeli girls are cute, too
Very nice example of facebook integration.
Those Israeli girls are cute, too
Theis project is by a digital advertising agency from Israel named E-deologic (Publicis) and not Promarket
Theis project is by a digital advertising agency from Israel named E-deologic (Publicis) and not Promarket
This project is by a digital advertising agency from Israel named E-deologic (Publicis) and not Promarket
[...] Digital Buzz Blog [...]
It’s not hard to imagine a year from now these wristbands being something you can buy from Facebook, then there’s these auto status updaters everywhere.
“Sergethew just bought a Caramel Frappuccino® at Starbucks Oxford Circus!”
Hi,
Do you know where I can find the supplier of this wristbands ?
Many thanks
Ignacio
This looks like a test-project for the real plan for the RFID-techology – to give everyone a chip to implement in our right hands or foreheads, which is of course permanent. So They know what you buy and where you are at all time. As Ice Cube said in Higher Learning: “Knowledge is power”.
[...] Facebook Integration At The Coca Cola Village – Digital Buzz – Aug ’10 [...]
[...] automatic ‘like’ Facebook masters this art at the Coca Cola village in [...]
[...] The Coca-Cola village is an annual summer event in Israel aimed at teenagers. Teenagers registered to go via Facebook. On arrival, they were given wristbands that contained RFID tags that could be swiped at the start of activities to update their status, automatically ‘like’ activities and tag photos. 650 teenagers attended who generated over 35,000 Facebook posts every day of the event. [...]
[...] Facebook integration at the Coca-Cola village [...]
[...] Facebook integration at the Coca-Cola village [...]
[...] time. It reminds me of a campaign I posted from Coca-Cola in Israel this time last year, called the Coca-Cola Village, which was a waterpark that used RFID wrist bands to post each activity or slide to the Facebook [...]
[...] time. It reminds me of a campaign I posted from Coca-Cola in Israel this time last year, called the Coca-Cola Village, which was a waterpark that used RFID wrist bands to post each activity or slide to the Facebook [...]
[...] time. It reminds me of a campaign I posted from Coca-Cola in Israel this time last year, called the Coca-Cola Village, which was a waterpark that used RFID wrist bands to post each activity or slide to the Facebook [...]
[...] Coca Cola, yaz köyü katılımcılarına; içlerinde kişisel Facebook kayıtlarının olduğu bileklikler dağıtıyor.. Bu bileklik ile tüm yaz kampı boyunca yaptığınız tüm etkinliklerde, etkinliği gerçekleştirenlerin Facebook statüleri otomatik olarak güncelleniyor.. Dahası da var, bileklik kolunuzda olduğu sürece, çektirdiğiniz tüm fotoğraflar, Facebook’a yüklendiği sırada otomatik olarak etiketleniyor.. (CocaCola Village Video’su için tıklayınız).. [...]
[...] have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- [...]
[...] http://adland.tv http://www.digitalbuzzblog.com http://www.youtube.com Bildquelle: [...]
[...] done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- [...]
[...] recently reported on digital buzz, Coca Cola ran a very successful experiential event inIsraelwith the integration of facebook. [...]
[...] Gjennomsnittlig postet hver besøkende 54 poster med Coca Cola-relatert innhold, og til sammen mer enn 35.000 poster hver dag. Facebook-siden Coca Cola Village var den mest likte i Israel på det tidspunktet, og [...]