(3 votes, average: 3.67 out of 5)
With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai<Massage Shanghai>) it’s hard to ignore the continued Facebook gaming growth. Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods market generated $7,300,000,000 in 2010 (12% of the entire video game industry) and, as mentioned back in December, games such as “Pet Society” sell more than 90 million virtual gifts a day!
So what can social commerce learn from social gaming’s success? Facebook games are built to have compelling incentives, rewards and challenges which drives their appeal. For social commerce to find it’s inner-CityVille, it’ll need to move beyond simply helping people connect and buy, the real opportunity for social success is when it is fun and rewarding.
Check out this infographic that shows 10 key stats for Facebook gaming.
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February 8th, 2011 at 7:00 pm
These are stunning statistics. Quite interesting that 69% of facebook gamers are women.
February 10th, 2011 at 12:37 pm
Is it okay to feel a little bit proud that I’m not part of that statistic?ha. I haven’t been into Facebook for a while, and the games, unless it’s a Wii game, doesn’t really interest me at all.
February 11th, 2011 at 3:00 am
These stats really hot home for me! My mom was complaining to me one day about being broke. And she makes good money as a nurse. Well come to find out she had been buying stuff on farmville and sending the items to her friends. I did not ask but I assume it was a big chunk of money.
August 12th, 2011 at 12:05 pm
just as I thought…and I am one of the 69% of females who play facebook games, namely pet society, and spend a lot of money buying virtual goods…I know logically how stupid this is, but I am definitely hooked…