(5 votes, average: 4.20 out of 5)
Facebook groups?! I can already here you saying it… Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It’s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government’s NATAL trauma center for victims of terror and war required emergency blood, they can find the required volumes of blood, by communicating instantly with group members, who then help spur each other on inside the group to quickly donate their blood!
The campaign was created by the guys at TwentyThree in Israel, who are widely known for hijacking Alex Bogusky’s Facebook Page, which he then bought back, along with a share in their agency!
Same campaign, different country: http://facebook-studio.com/gallery/submission/my-blood-group
Seems like this one was the first, the one Liz’s comment is came 6 months later after this one.
Exact same campaign also in India: http://www.bloodgroups.in
But seems the Israeli campaign is from 2010 and the others
are from 2011.
[...] via Digital Buzz Blog. [...]