Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call for help… That phone number, just happened to be a radio station who were broadcasting live to everyone in Paris… Slightly different. Very cool.
[...] (消息來源：Digital Buzz) 曾經信誓旦旦不進科技業，卻在因緣際會之下與它結緣，打滾幾年之後決定接受命運安排，繼續探索這個圈子的，美麗與哀愁。 Michelle Chen Michelle 寫的其他文章 Michelle 的個人網站 AKPC_IDS += "7828,"; Tags: twitter, Youtube [...]