It seems Augmented Reality is all the rage at the moment and superstar Eminem is even into it with the “Eminem Augmented Reality Competition” website where fans can logon and start to do spray art on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! This does take the Augmented Reality work to a new level, particurally virally, as I’m sure the competition will spread like wildfire across the globe in no time. The site was created by Outside Line and you can enter the competition here.
[...] where fans can draw and submit spray art on a 3D Eminen logo. Enter the competition here | Via You might be interested in these entries [...]
[...] where fans can draw and submit spray art on a 3D Eminen logo. Enter the competition here | Via var addthis_pub = ‘julesvm’; var addthis_brand = ‘Sugar Mob’;var addthis_language = ‘en’;var [...]
[...] SRC:Digital Buzz Blog [...]
[...] first major AR campaign, as it has great potential to virally go around the World. You can click the link here to see a video demonstrating how [...]
Brilliant! thats thinking out the’Augmented Reality’ box
[...] [via digitalbuzzblog] [...]
[...] Demo video of the Eminem Augmented Reality Competition where fans can draw and submit spray art on a 3D Eminen logo. Enter the competition here | Via [...]
[...] http://www.digitalbuzzblog.com/eminem-augmented-reality-competition/ : Tout le monde l’aura remarqué la semaine dernière, Eminem qui s’essaye également au concept. [...]
[...] Eminem Augmented Reality competition [...]
I have been waiting for ideas that took Augmented Reality and applied some basic tried and true incentive program to a customer engagement. It’s not surprising to find it in the highly creative realm of rap music / hip hop and music in general, where each album find itself new marketing challenges. Bravo to the team.
Prediction #1: Augmented Reality projects with pattern on a t-shirt (or print out taped onto chest) and objects can be “interacted” with by user on the web site interface
Prediction #2: Augmented Reality projects with “multi-player” aspects to them that allows for teams of people to see the AR object react to multiple interactions of many connected people.
Langston Richardson
VP Digital Brand Strategy, Creative at LazBro
Twitter: @MATSNL65 @lazbro
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[...] at a single time allowing you to mix tracks like a virtual DJ. The best I’ve seen was the Eminem Augmented Reality competition a little while back where users could literally draw, colour, save, vote and share a [...]
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[...] http://www.digitalbuzzblog.com/eminem-augmented-reality-competition/ September 30th, 2009 [...]
[...] at a single time allowing you to mix tracks like a virtual DJ. The best I’ve seen was the Eminem Augmented Reality competition a little while back where users could literally draw, colour, save, vote and share a [...]