It seems Augmented Reality is all the rage at the moment and superstar Eminem is even into it with the “Eminem Augmented Reality Competition” website where fans can logon and start to do spray art on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! This does take the Augmented Reality work to a new level, particurally virally, as I’m sure the competition will spread like wildfire across the globe in no time. The site was created by Outside Line and you can enter the competition here.
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May 20th, 2009 at 11:14 pm
Brilliant! thats thinking out the’Augmented Reality’ box
May 28th, 2009 at 1:28 am
I have been waiting for ideas that took Augmented Reality and applied some basic tried and true incentive program to a customer engagement. It’s not surprising to find it in the highly creative realm of rap music / hip hop and music in general, where each album find itself new marketing challenges. Bravo to the team.
Prediction #1: Augmented Reality projects with pattern on a t-shirt (or print out taped onto chest) and objects can be “interacted” with by user on the web site interface
Prediction #2: Augmented Reality projects with “multi-player” aspects to them that allows for teams of people to see the AR object react to multiple interactions of many connected people.
Langston Richardson
VP Digital Brand Strategy, Creative at LazBro
Twitter: @MATSNL65 @lazbro