Returnity has just released it’s Email Marketing Benchmark Report for 2009, the report provides insight, advice and benchmarking statistics regarding email marketing in Australia, for agencies & marketing managers. The Email Marketing Report for 2009 has been based on data from nearly 100 million emails, 12,000 campaigns, 450 clients and 18 industry segments… So you can assume it’s pretty solid!
From this came some very compelling trends; with huge increases in volume and campaigns during the economic downturn, increased response rates to savvy marketers broadcasting targeted content, while taking shortcuts has never made you look so bad!
So check out the Email Marketing Benchmark Report 2009, just click here to download it.
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March 19th, 2009 at 7:49 am
Will be diving into this soon to compare against my own findings. Very thorough but easy to read graphs. Thanks for this!