Last week I posted about Elf Yourself Returning In 2009 and gave it a quick review before it officially went live. After that post, to hype the launch, Office Max and Elf Yourself used the viral flavour of the year by creating an official Elf Yourself Flash Mob in New York! Enjoy the video! Elf Yourself.
[...] fact, when this year’s Elf Yourself/NYC flash mob of human elves showed up to add some extra umpf to the launch, it reminded me how much media has morphed between [...]