Ed Felix is an Innovation Strategist at VML (a WPP company), and mobile is his playground. As a subject matter expert at VML, Ed leads mobile planning and development for clients such as Gatorade, Southwest Airlines, Dell, and Kellogg’s. He is also heavily involved in Latin American-focused projects as VML works to expand its global footprint.
A born-and-bred New Yorker and a Midwest transplant, Ed currently operates out of VML’s Kansas City headquarters in the US and considers himself a tech geek who luckily found a way to get paid for it.
Ed is infatuated with the impact technology has on human behavior and society as a whole. A professor once told him that whoever said, “Necessity is the mother of invention,” was full of it. In reality, the opposite is true – “Invention is the mother of necessity.” That opened the floodgates of his curiosity.
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