Earth Hour: Lights Off YouTube Viral

Thu, Mar 25, 2010
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This is the latest Earth Hour campaign for the March 27th event, and aims to raise awareness of the need to reduce the earths power consumption. For this, WWF teamed up with Hot Chip and The Viral Factory to create a stop motion animated video that is dynamically controlled by the light in your room and a webcam. And if you don’t have a web cam in your room, you can manually click the “light switch” and see what happens with the Google Annotations feature. Check out the experience.

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