Dyson Mechanical Testing Campaign

Sat, Jan 24, 2009
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Although this campaign website looks pretty basic and underwhelming, it represents a great approach in convincing potential customers that their products are top quality & highly tested. I guess you never really know how the products you buy are tested & this is a seriously simple way of showing your customers how great your product is. However, I would have loved to see these videos much larger, with a good voice over and that would have really done the trick for me… Perhaps even a virtual/video journey though the testing factory (approach) could have been cool and slightly more engaging! (maybe next time?)

Before you visit the campaign website, it was done by VCCP, so check out the TV ad first!

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