Droid Does: iPhone Killer Pre-Launch Viral

Tue, Oct 20, 2009
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This is an interesting way to launch what Google, Motorola & Verizon are hoping to be the iPhone Killer. A home made animation (with an ‘ok’ sound track) that clearly ticks off all the things that an iPhone Doesn’t do, before ending with a weird digital static transition & web address.

It’s a massive stab at the current iPhone. But it’s all true. All things you wish the iPhone did.

It then takes you to a registration page with no more information. This video has cranked up more than 600,000 views on YouTube since it’s launch 3 days ago. The Verizon seeders are doing an amazing job! And it’s even got me interested to see what’s coming. It’s been rumored for a while, but this is the first material to come out for the phone.

This is what my alert confirmation email says: “You don’t need a smartphone, you need a supergenius in your pocket. A phone that listens better than the person on the other end of the call. Apps of every shape and size. Emails that let you know what they are before you read them. The greatest web experience on a phone. All working together to get things done. You know there’s no phone like that. And it ticks you off. But there will be. Droid is coming.”

I guess we’ll hear something more in the coming weeks on the new Droid Phone. But the campaign is pretty bold to start, so it will be interesting to see what they do with the real launch and ongoing advertising… Attack the iPhone or establish superiority? I’m now betting on both!

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