Dove: Thought Before Action Photoshop Plugin

Wed, Mar 6, 2013
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I’m not quite sure if Photoshop Actions are used by retouchers on images like this these days, but the guys at Ogilvy Toronto have produced an interesting stunt reminding creatives, that Dove encourages ‘True Beauty’, by seeding a pre-packaged Photoshop Action that was disguised as ‘Beautify Action’ which when used, reverts any retouching to bring the image back to its original form, along with a message… Cool concept, but slightly misleading!

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