Dove “Real Beauty Beats” Campaign

Mon, Oct 3, 2016
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Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen.

Special models are shown first, generating only superficial praise related to their physical characteristics, while in the second sequence, photos of special women are unexpectedly shown to the participants, such as a partner or a family member. It’s from this point onwards, that emotion takes over the experiment. At this moment, the considerable increase in heart rate leaves no doubt – real beauty, literally, touches the heart. Created by the crew at Black Ship in Portugal.

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