Doritos: The Dip Desperado Advergame

Sun, Jul 10, 2011

(5 votes, average: 3.60 out of 5)

6 Comments

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It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito flicker. The short film style TVC closes on a call to action that drives the user to a supporting gaming element which can be played through Facebook or through a mobile device, both iOS and Android.

Check out the Facebook game here. It’s a pretty simple idea but is executed nicely and let’s users see how they compare to their Facebook friends, and as with the best simple games, it’s also pretty dam addictive. Interestingly, the advergame is also available on iPhone and Android…

The campaign was created by our friends at AMV BBDO. Thanks for sharing Naomi – we are looking forward to seeing the campaign results. What do you guys this more integrated approach?

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Posted by: Katy Daniells

4 Comments For This Post

Aden Hepburn Says:
July 10th, 2011 at 10:54 pm

Naomi was also kind enough to leave us a special activation code “TOP SCORE” if you want to try that out

Andy Says:
July 11th, 2011 at 9:18 am

I think this is fantastic…love the TVC and the platform-agnostic mini-game.

Katy Says:
July 11th, 2011 at 10:07 am

Same here Andy! Really encouraging to see

Enric Says:
November 3rd, 2011 at 8:11 pm

To help to promote the app on FB users we developed a mini-game for this campaign, check it out at http://www.youtube.com/watch?v=vpn9ctHeUIA

2 Trackbacks For This Post

Doritos No Es Stupido Says:
July 11th, 2011 at 3:11 am

[...] Doritos has this new facebook game called the “Dip Desperato” which Digital Buzz Blog calls “pretty darn addictive.” It’s a great game if you like that sort of thing: [...]

Desperado Doritos | Celebrating the Tidyman Says:
September 20th, 2011 at 5:22 am

[...] latest Doritos on-pack promotion has a suitable accompanying Tidyman – a cowboy for the ‘desperado’ campaign LD_AddCustomAttr("AdOpt", "1"); LD_AddCustomAttr("Origin", "other"); [...]

Aden Hepburn Says:
July 10th, 2011 at 10:54 pm
Naomi was also kind enough to leave us a special activation code “TOP SCORE” if you want to try that out
Andy Says:
July 11th, 2011 at 9:18 am
I think this is fantastic…love the TVC and the platform-agnostic mini-game.
Katy Says:
July 11th, 2011 at 10:07 am
Same here Andy! Really encouraging to see
Enric Says:
November 3rd, 2011 at 8:11 pm
To help to promote the app on FB users we developed a mini-game for this campaign, check it out at http://www.youtube.com/watch?v=vpn9ctHeUIA

Doritos No Es Stupido Says:
July 11th, 2011 at 3:11 am
[...] Doritos has this new facebook game called the “Dip Desperato” which Digital Buzz Blog calls “pretty darn addictive.” It’s a great game if you like that sort of thing: [...]
Desperado Doritos | Celebrating the Tidyman Says:
September 20th, 2011 at 5:22 am
[...] latest Doritos on-pack promotion has a suitable accompanying Tidyman – a cowboy for the ‘desperado’ campaign LD_AddCustomAttr("AdOpt", "1"); LD_AddCustomAttr("Origin", "other"); [...]