Doritos Lovers & Augmented Reality

Thu, May 28, 2009
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A while back I posted on the Doritos Agumented Reality Campaign¬†where their packages came to life with the use of AR. I received an email from Cubocc (the agency) letting me know the site has just been updated and will be continually streaming with some amazing new features. Not only that, they high lighted the fact there is over 18 Trillion (yes trillion) combinations of Doritos Lovers possible with this campaign! So I thought I’d post this quick video to showcase it!

I also dug a little deeper, and realised that this is actually very sociable too. The little monsters can introduce themselves to other Doritos Lovers’ monsters and go off on tangents of their own, with built some pretty cool built-in AI… If you haven’t already seen it, check out the site here!

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