(4 votes, average: 4.75 out of 5)
After the success of Doritos Super Bowl contest in the U.S. Doritos UK also decided to launch their own consumer generated commercial contest: “King of Ads”.
All British creatives & film makers invited to create and submit their Doritos ads in an online contest in partnership with Channel 4. The best spot of the campaign has a chance to win £ 200,000 and beside of that it would be aired on British TV channels in June through July.
Check out the campaign website here.
Take a look out our entry for this year… ‘Shooting Weekend’! http://www.youtube.com/watch?v=NeSxjzUbW2M
It’s a fun competition, and last year’s winner was well deserved. One great thing about this year’s competition is that the organizers made 74 tracks of music available for use in one’s ad, something which is such a no-brainer in retrospect. I don’t think we would have been able to go out an record the track we used in our ‘MAN Vs. CHILLI’ ad ourselves: http://www.jasonfairley.com/blog/man-vs-chilli.html
Matt and Jason good luck with the competition.
Here’s my entry http://www.youtube.com/watch?v=-2PhrHNey1U
Hope you like it. Digital Buzz keep doing your thing, your blog rocks!