Doritos launched a new promotional campaign where the consumer must guess what the new flavor of the brand. The campaign was created by iD3 called initials, and shall be officially launched on 21 July. Consumers will have to try the new product, entering the campaign’s site and try to guess what the flavor and the chance to compete to win 20,000 pounds. The site also contains an interactive game that will give a series of awards for consumer electronics.
You can watch the campaign trailer or click here to check out the website.
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July 14th, 2009 at 6:25 am
Sounds the same as Doritos Guru to me….