After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626. The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via microphones and webcams to live the experience more realistic and the integration with Facebook and Twitter is a good addition. The scenes are very quickly cut and manage to scare even the toughest players fear.