(4 votes, average: 4.50 out of 5)
After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626. The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via microphones and webcams to live the experience more realistic and the integration with Facebook and Twitter is a good addition. The scenes are very quickly cut and manage to scare even the toughest players fear.
You can check out the Asylum 626 website or watch the trailer. If you want to play the game in during the day time you can change the clock on your computer and try again.
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September 27th, 2009 at 4:31 pm
I LOVE THIS!!!!!
SO MUCH! THANKS FOR THE INFORMATION ABOUT CHANGE THE CLOCK
September 28th, 2009 at 2:08 pm
Great site. Definitely an engaging experience. Has a great mix of high post-production mixed with new web services such as Facebook Connect, Twitter Authorisation and the often unused Flash web-cam.
I would have loved to see more integration with facebook photos throughout the trailer part, utilising not only my photo albums, but also friends albums too.
The Facebook auto-publish was a nice faeture too, but I think it stressed my girlfriend out when it said that “I need help at Asylum626″
Doritos are definitely leading the way in the online campaign stakes.
November 10th, 2009 at 4:50 am
can i paly this now?is this already launched?
November 10th, 2009 at 4:51 am
can i play this now?is this already launched?
December 6th, 2009 at 1:42 pm
DUDE THIS WAS THE WORST!!!
Hotel 626 was pretty scary but this is just lame.
Thought I was going to get scared. Not really….
January 6th, 2010 at 9:40 am
im to scared to visit this..haha i went to the website for like two minutes and its like “this is best viewable with the lights off and your headphones in.” and it said if your under 18 you have to watch it with a parent and im like ALRIGHT THATS IIT..im leavin lol
January 24th, 2010 at 1:56 pm
To: Kevin – DUDE THIS WAS THE WORST!!!
hey, kevin. I think you don’t appreciate it because they must have been missing something while you’re viewing asylum626. Just like you did not turn off your lights, you did not have a camera where you can see your face in the faucet or something like that. Man, I really scared of this one. Just the seconds of the intro give me goosebumps. Maybe you’re not a scare-seeker. Maybe try going to an asylum place, where you can get creepy friends there. All right.
January 24th, 2010 at 1:57 pm
To: Kevin – DUDE THIS WAS THE WORST!!!
hey, kevin. I think you don’t appreciate it because they must have been missing something while you’re viewing asylum626. Just like you did not turn off your lights, you did not have a camera where you can see your face in the faucet or something like that. Man, I really scared of this one. Just the seconds of the intro give me goosebumps. Maybe you’re not a scare-seeker. Maybe try going to an asylum place, where you can get creepy friends there. All right, Kevin.