(3 votes, average: 3.67 out of 5)
Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates they listen, then never “really” listen, let alone act.
So Domino’s have just launched the “Think Oven“, an innovation/idea sourcing app on Facebook, created to formalise a process for the brands millions of fans, while rewarding them for great ideas in the process. Fans can participate in two ways, by influencing “projects”, or just submit innovative “ideas”, both are different streams set to help harness the power of the community. By CP+B.
In what way is this innovative and hasn’t been done to death by everyone?
Hey Danny, I’d be interested to see the examples you are talking about? Sure it’s been done, but I can’t remember seeing it formalised in terms of reward programs .etc like this before or perhaps only a hand full at most?
Very nice! An idea box and project crowdsourcing thing on Facebook which is ongoing and just ‘there’. As a backbone for all activities of Domino’s. I think this is great use of you earned fans on Facebook.
It’s a good way to use facebook, but it’s not their original idea. It can’t, therefore, be their creative and innovative way. I like the Domino solution for mails though. They are in business.
[...] Read more about the Think Oven at Digital Buzz Blog [...]
i think you should make n.y style pizza
This is so generic. Particpation has been done to death.
[...] standards of communicating with their online audiences (6,468,786 likes). Now they came up with “Think Oven”, where it is actually YOU who thinks and submit your ideas and they reward the best [...]