(3 votes, average: 3.67 out of 5)
Tomorrow Domino’s Pizza in Australia will launch a new campaign on Facebook called “The Social Pizza”, this ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza which will feature on the real Domino’s Menu.
Facebook fans will be building the pizza by voting on their favourite crust, sauce and ingredients. The most popular selection each day will be added to the pizza, with the final product to feature on the menu for fans to try out for real. Plus fans will have the chance to win $1k by naming the pizza.
This is a great way for Domino’s utilise their community to create something they can then buy in store. And importantly, It’s going to be a great way to experiment crowd sourced products from a sales perspective… Looking forward to seeing how it plays out. Will it become a best seller? Nice work BMF.
Pleeease follow up to report how many people saw fit to invest their time in creating a pretend pizza…I want know if I should kill myself!
Mark, we will
I’ll post to FB for you…
[...] Pizza launched their social pizza campaign today allowing Facebook fans to create their own pizza which will be available on all menus once [...]
This article is actually slightly incorrect – the Social Pizza was actually developed by Speedwell in Brisbane, with only design concepts coming from BMF.
Thanks for correcting Joe…
It’s almost like being able to custom make your own pizza to your taste… no wait… it’s exactly like that except you have to go along with the lowest common denominator verdict.
Hell – at least I’ll feel like it’s my pizza in a way I wouldn’t have done if i’d made all the decisions myself… no wait…
This mass crowd-sourcing only ever delivers a mass production outcome ticking the lowest common denominator boxes.
Individuals are already innovating better-fit solutions each time they customise their toppings and crust choices. The long tail solution already exists.
This smacks of an old broadcast model being forced into a network. Always an uncomfortable fit.
[...] Find out more about this initiative here. [...]
[...] Vídeo | Domino’s Social Pizza Vía | DigitalBuzzBlog [...]
its great now lets see facebook social pizza.
[...] Pizza Australia launched their social pizza campaign today allowing Facebook fans to create their own pizza which will be available on all menus once [...]