Domino’s: The Pizza Turnaround

Domino’s Pizza launched a brave and clever integrated campaign called: The Pizza Turnaround.

The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with officials of the company.

Creative agency is Crispin Porter + Bogusky and you can check out the campaign website here.

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