(5 votes, average: 4.20 out of 5)
Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials.
Creative agency is Crispin Porter + Bogusky and you can check out the campaign website here.
The video is very contrived and the idea pales in front of some of the Whopper stuff