Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular characters.
When people stand in the specially marked circle opposite the digital billboard, an Augmented Reality character magically appears and interacts with them as they watch on the big screen. Some times this concept works and others it just feels a little out of place, but here in Times Square, it’s a perfect fit and a fantastic experience. There have been some great other AR installations like this, including the National Geographic one, Lynx Angels Ambush and Forever 21.