Well here comes the next toy revolution from Disney, it’s called AppMATes; physical toys that interact with iPad apps and games. First up, is Cars 2 from Disney/Pixar, with the toy packs and app available from October 1st, at $20 for the first 2x toys while the app is free!
The idea is that toys trigger various levels, effects, sounds, narration and experiences based what car is actually placed on the iPad. It works by special sensors (patent pending of course!) that are placed on the bottom of the cars and when pressed down on the iPad surface, the individual cars are recognised by the app accordingly, turning the iPad into a virtual play mat for kids, and I suspect, just about anyone who is young at heart! And so this is the future of toys… right before our eyes…
Would love to know what you think? (Thanks Alicia!)



(3 votes, average: 3.67 out of 5)
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