(5 votes, average: 3.60 out of 5)
Now this is a really exciting development in terms of bringing Facebook likes into the real world at point of sale. Is this a game changer from Diesel? They have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. At the moment it is trialing in Diesel stores in Madrid, Spain but if successful may well be rolled out across Europe.
Imagine the strength of this if the Like post had a call to action – such as an incentive to buy – online or in-store. Nevertheless this is a huge step forward in terms of integrating Facebook sharing with real life shopping. I love this idea and the possibilities that this brings.
This interesting development is courtesy of Fullsix, a European wide marketing communications group. What do you think?
[...] [via digitalbuzz] window.fbAsyncInit = function() { FB.init({appId: "", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/pt_BR/all.js"; document.getElementById("fb-root").appendChild(e); }()); [...]
I like it too. And pretty easy to execute too. Everything from “this is what I like wearing…this is a great restaurant…I support this cause…” Great post!
The QR code shown in the last screen only contains the text of the URL rather than actually taking me to the page lol!
After visiting the URL, the video link is broken.
I tried the QR codes in the middle of the video but they didn’t seem to register – did this work for anyone else??
Reader: iPhone Scan app
P.S. Definitely not a game changer!
Thanks Joan, I agree the possibilities here are pretty damn cool.
Craig, it’s the integration of real life shopping and the ability to express a Facebook like here that’s really exciting. As mentioned imagine a direct link in the post to a Facebook store with an offer incentive to buy and then it gets really powerful. This is the kind of technology that enhances the social side of shopping and brings a real call to action online as the experience is happening in store. This example may have it’s flaws but it’s certainly heading in the right direction.
Great use of a simple, freely available and (increasingly)universally used piece of technology to activate a consumer to share their experience, at the moment they’re most excited about your brand.
Massive range of applications some as stated, and others including the QR linking to a redirection URL (destination changeable at brands desire),reward/loyalty vouchers, etc etc.
it already exists: http://www.likify.net/
This is old news! It’s not rocket science to setup a ‘Like’ link to a qr code, it just may be that Diesel had the balls to do it first.
[...] Diesel in Europe has shown that making the real world more like facebook isn’t all bad: Diesel shoppers in Spain can “like” a product they see on store shelves, simply by scanning a Quick Response code placed nearby. The resulting [...]
Bit strange that they mention Facebook has 200million users as I’m pretty sure that FB just tipped over the 700m mark last week. Is this just a mistake on their behalf or is this a very old example? Surely as we are on the eve of NFC becoming mainstream QR codes are soon to be defunct?
I agree with Craig, I’m not sure this changes anything.
Hey Ian, I agree – simple but has the opportunity to be very effective!
I agree Jack not new technology but good to see it implemented like this.
Ashley, this is a current campaign and I think it does offers new opportunities for brands to offer some real life shopping integration with Facebook.
Sorry, not buying it at all. I spend a lot of time with focus groups of ‘teens early-twenty somethings…I don’t think any of them would bother with this.
You are in the physical world. You are delivering pretty low value to the customer and even so it’s value (social media) that is removed from their physical location.
You have them in the store. If you provide a mobile engagement, then make it contextual to the in-store experience. Mobile is personal and contextual. Taking the customer “out of the context” of their physical location is a massive mistake.
Hey Katy I’m just struggling to see how QR codes can be considered a game changer, offering such great ‘possibilities’ when they’ve been around for years and are still struggling to get traction? With NFC now being built into all new mobile devices, their days have to be numbered right?
And I don’t think it’s just me who has this opinion, your own poll on the subject speaks for itself:
http://www.digitalbuzzblog.com/qr-code-survey-whats-your-take-on-them/
Ashley, I’m not suggesting that QR codes are game changers at all, simply suggesting that the integration that we’re seeing here – bringing real life shopping into Facebook recommendations can have huge potential to offer that social aspect of shopping into our online networks. If I can be in a shop and post to Facebook which looks that I like or which looks I recommend for friends and with this post comes a CTA to encourage me/others to buy – this is where the strength lies.
Ashley,
I believe the 200 mil count is the approximate population of Facebook users in Europe. According to this article the QR code to “Like” option is being tested in Madrid.
[...] http://www.digitalbuzzblog.com/diesels-real-life-likes-via-qr-codes/ [...]
No doubt a relatively bold move for a well-known brand, assuming these codes are in a lot of stores and not a limited release.
The ability to launch such a campaign, however, is secondary to the public’s awareness of such technology and how to use it. I’m sure Diesel sales reps want to spend their time explaining how a new technology works.
Plus there’s the issue of mobile devices that fail to have QR Code readers on them or care enough to download the software. Maybe offering a discount for sharing is a sound strategy.
Seems like some sort of an SMS option, where all phones have the ability to perform the task and where people aren’t learning a new behavior would be a better route.
Good point Joel, the consumer’s ability to adopt technology is a key factor.
Ashley, I think they are saying that there are 200 million Facebook Mobile users, as a global statistic, furthermore, this number increases day by day…
[...] Zelo je zanimivo spremljati razvoj, ki jih prinaša Facebook v resnični svet. Diesel je pripravil zares zanimivo akcijo na svojih prodajnih mestih, ki obiskovalcem trgovin omogoča, da delijo s svojimi Facebook prijatelji izdelke, ki so jim všeč. Na svojih prodajnih mestih so ob izdelkih namestili QR kode, ki omogočajo kupcem, da jih skenirajo s svojimi mobilniki. Tako se izdelki samodejno objavijo na njihovem zidu na Facebook strani. Akcija je štartala v Madridu (Španija), vendar če bo uspešna se bo širila po vsej Evropi. Diesel je izkoristil močno komunikacijo s svojo ciljno skupino, saj jih poziva k dejanju in spodbuja k nakupu – tako na spletu kot tudi na prodajnih mestih. Gre za velik korak naprej v smislu povezovanja Facebook omrežja z nakupovanjem v resničnem življenju. Vir: http://www.digitalbuzzblog.com [...]
Thanks for posting this Katy. Great to see how others are using this technology. The possibilities are endless. Use your imagination and have some fun with it.
[...] a controversial one. This writer says Diesel have created a ‘game changer’ in Madrid where QR codes to their products can be [...]
[...] jeans and clothing company Diesel is putting real life Facebook “likes” and sales to the test in Madrid, Spain. The [...]
[...] the same. Companies are encouraging customers to scan the codes to unlock a certain discount, say Diesel jeans, and it’s a win/win: consumers get a good deal and companies get more exposure, Likes, +1’s, [...]
[...] Facebook “Likes” – Much like we saw with the recent Diesel “Like” campaign, finding a way to enable consumers in-store to “Like” and share real-life [...]
[...] C’est une réalisation de nos amis de FullSIX pour Diesel en Espagne. Il s’agit de rendre réels les “Likes” de Facebook dans la vraie vie. Et pour FullSIX et Diesel, ça passe par l’utilisation de QR [...]
[...] is courtesy of Fullsix, a European wide marketing communications group. What do you think? Source Tweet (function(){ var _w = 90 , _h = 24; var param = { [...]
[...] http://www.digitalbuzzblog.com/diesels-real-life-likes-via-qr-codes/ TweetNo CommentsBiskaAnandaApril 2, 2012Article [...]
[...] Media. Diesel included Facebook-enabled QR codes in their stores. The code would link to their Facebook page, and if you “liked” a [...]
[...] [ADBUZZ、Digital Buzz Blog、SOCIAL COMMERCE [...]
[...] fashion brtands; Marc Jacobs and Jimmy Choo have both experimented with Foursquare, Diesel ran a ‘scan to like of Facebook’ QR code and Louis Vuitton created their own designer QR [...]
[...] 2011, clothing company Diesel used several QR Codes in its store to get ‘real’ Facebook Likes. Shoppers who scanned the QR Codes were directed to the [...]