Diesel’s “Be Stupid” campaign platform continues to drive ridiculously innovative work. This time they’ve said that Digital is smart. Analog is stupid. And with that, Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical format, starting with every guest receiving a profile cut-out on arrival that would become your analog wall for the day! Very very cool! Check out the seriously good recruitment site here. (via Matt on Viralblog)
[...] Diesel’s new ‘Be Stupid’ campaign includes some of the freshest work I have seen in a while. Up until now the stuff I have seen has mainly been clever copy & killer photography, but they took it experiential with Diesel Facepark, Facebook in the real world. Why? Apparently digital is smart and analogue is stupid, and Diesel says be stupid. (via Digital Buzz) [...]
[...] Via: Digital Buzz Blog [...]
[...] 09 Facebook In 4D. [...]