(3 votes, average: 3.67 out of 5)
This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, crop them to their liking, add a comment and then to instantly upload them to Facebook. It’s essentially a social mirror and ties perfectly into how the current shopping experience is evolving!
[...] (Via digitalbuzzblog) [...]
[...] From digitalbuzzblog.com [...]
[...] With Diesel’s marvelous show-casing of testing new digital marketing tactics and awesomely executed integrated campaigns, I was inspired to do some reflecting. Going back to my early days of fashion fascination, I remember being compelled and humored by Diesel’s ad campaigns in particularly, the “Future: A Musical You Can Believe In” campaign. I loved that campaign because it made me think about how fashion will always be a part of us, past, present, and future. It just always stuck in my head. Fun colors, the musical-eqse set, and movement captured just etched itself into my memory. While that print campaign was relatively normal for marketing practices, Diesel has stepped out of the usual marketing tactics and created its own music channel funneling into the Diesel-U-Music Contest and launched campaigns in new social media channels such as FourSquare and using Facebook connect in-stores. [...]
Does anyone know who is running this campaign? Is it Diesel or an agency? I am looking to feature them in a webinar and would love help tracking them down.
Please feel free to email me at olga[dot]garcia[at]powered.com
Thanks!
[...] Diesel Cam: Connecting Stores With Facebook [...]
[...] about stores. Multi-platform interaction can be enhanced by the physical retail environment: Diesel pulled off a fun gimmick last year with a screen outside the changing room allowing customers to upload a photo of themselves to Facebook to query friends on their clothing [...]