Diesel Cam: Connecting Stores With Facebook

Sun, May 16, 2010

(3 votes, average: 3.67 out of 5)

6 Comments

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates!

This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, crop them to their liking, add a comment and then to instantly upload them to Facebook. It’s essentially a social mirror and ties perfectly into how the current shopping experience is evolving!

Help us share the digital goodness!

Posted by: Aden Hepburn

5 Trackbacks For This Post

Diesel Cam vs. Levi’s Like - fly me high, high up. Says:
May 19th, 2010 at 1:11 am

[...] (Via digitalbuzzblog) [...]

Diesel Cam Says:
May 19th, 2010 at 8:44 pm

[...] From digitalbuzzblog.com [...]

Be True to Yourself, Be True to Your Brand | Fashion Hodge Podge | Tammy Trujillo Says:
May 21st, 2010 at 1:19 pm

[...] With Diesel’s marvelous show-casing of testing new digital marketing tactics and awesomely executed integrated campaigns, I was inspired to do some reflecting. Going back to my early days of fashion fascination, I remember being compelled and humored by Diesel’s ad campaigns in particularly, the “Future: A Musical You Can Believe In” campaign. I loved that campaign because it made me think about how fashion will always be a part of us, past, present, and future. It just always stuck in my head. Fun colors, the musical-eqse set, and movement captured just etched itself into my memory. While that print campaign was relatively normal for marketing practices, Diesel has stepped out of the usual marketing tactics and created its own music channel funneling into the Diesel-U-Music Contest and launched campaigns in new social media channels such as FourSquare and using Facebook connect in-stores. [...]

immediate future. » Blog Archive » All I want for Xmas is my two favourite blogs Says:
December 9th, 2010 at 8:02 pm

[...] Diesel Cam: Connecting Stores With Facebook [...]

2011′s Retail Trends « zeitgeist and stuff Says:
February 11th, 2011 at 6:49 pm

[...] about stores. Multi-platform interaction can be enhanced by the physical retail environment: Diesel pulled off a fun gimmick last year with a screen outside the changing room allowing customers to upload a photo of themselves to Facebook to query friends on their clothing [...]

1 Comments For This Post

Olga Says:
June 17th, 2010 at 8:06 am
Does anyone know who is running this campaign? Is it Diesel or an agency? I am looking to feature them in a webinar and would love help tracking them down.
Please feel free to email me at olga[dot]garcia[at]powered.com
Thanks!

Diesel Cam vs. Levi’s Like - fly me high, high up. Says:
May 19th, 2010 at 1:11 am
[...] (Via digitalbuzzblog) [...]
Diesel Cam Says:
May 19th, 2010 at 8:44 pm
[...] From digitalbuzzblog.com [...]
Be True to Yourself, Be True to Your Brand | Fashion Hodge Podge | Tammy Trujillo Says:
May 21st, 2010 at 1:19 pm
[...] With Diesel’s marvelous show-casing of testing new digital marketing tactics and awesomely executed integrated campaigns, I was inspired to do some reflecting. Going back to my early days of fashion fascination, I remember being compelled and humored by Diesel’s ad campaigns in particularly, the “Future: A Musical You Can Believe In” campaign. I loved that campaign because it made me think about how fashion will always be a part of us, past, present, and future. It just always stuck in my head. Fun colors, the musical-eqse set, and movement captured just etched itself into my memory. While that print campaign was relatively normal for marketing practices, Diesel has stepped out of the usual marketing tactics and created its own music channel funneling into the Diesel-U-Music Contest and launched campaigns in new social media channels such as FourSquare and using Facebook connect in-stores. [...]
immediate future. » Blog Archive » All I want for Xmas is my two favourite blogs Says:
December 9th, 2010 at 8:02 pm
[...] Diesel Cam: Connecting Stores With Facebook [...]
2011′s Retail Trends « zeitgeist and stuff Says:
February 11th, 2011 at 6:49 pm
[...] about stores. Multi-platform interaction can be enhanced by the physical retail environment: Diesel pulled off a fun gimmick last year with a screen outside the changing room allowing customers to upload a photo of themselves to Facebook to query friends on their clothing [...]