Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually.
Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, meaning your boss might just not notice you posting status updates and using FB chat while hard at work! Ok, so that probably doesn’t apply to most people who read this blog, but I’m sure you can picture it, we’ve all got friends who need this!
I really love this concept, it leverage’s a desire millions of office workers have to access Facebook secretly at work, and if pushed well, should generate some buzz pretty quickly. You can configure the spreadsheet text as you wish to make it more relevant, but unfortunately it just doesn’t scale to widescreen size, and I just wonder how much traction it will actually get in the corporate world with all those IT restrictions… What do you think? Will it actually be downloaded?
The app idea seems to be a copy of an Excel-looking Twitter app – http://elliottkember.com/spreadtweet/ – that has been around for sometime now.
Interesting nonetheless.
Jay
@ Jay, thanks for the comment, and the link
I like that one too!
One small problem is that many companies don’t allow users admin rights to install software on the PC. It’s a great idea but the SMARTS might still win!
I love this mate, A better version of the old maxim magazine excel button from way back. Brilliant
@ Nic – yeah, classic Diesel, and a brilliant idea. Could have been executed better I thought, just finessed a bit more, but I love it
awesome
gotta love the “hide from the boss” approach, great to see a brand like Diesel going for it…but could have been better executed, rough around the edges and could have been really slick with just a little more time on it. love it all the same though.
“The app idea seems to be a copy of an Excel-looking Twitter app – http://elliottkember.com/spreadtweet/ – that has been around for sometime now.”
Nothing Diesel makes a viral move on is unique.
They do earn credits for putting steroids into unique ideas the choose to pick from on the web imho. The 70s porn thing, with paintings over XXX-parts was better than the original score.
#TakingIdeasToTheNextLevel
Im not sure if originators are ever credited (if possible). Would be charming of Diesel to try and track back the origins of their virals, and reward round handed.
[...] Via: DigitalBuzz [...]
Why not just get a job which involves fascinating development in the facebook area like i have…
That way you dont need to pretend
Seriously though…what a waste of time.
Thanks for the near epilepsy Diesel…
Lol. Nice comment Simon
Just because it’s been done before doesn’t make it a bad idea but the novelty of disguising things in Excel seems to be getting a bit tired. AC/DC did it 1-2 years ago to launch an album. I enjoyed it much more then.