DHL: The Trojan Mailing Campaign

Mon, Feb 24, 2014
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Here’s a great stunt or a killer prank from DHL on its competition. DHL posted huge packages via its competitors, which were wrapped in a temperature sensitive coating, which when cooled below freezing, went black, so that wen they were picked up it was purely a back box to deliver!

However, once they started to warm up, they turned bright yellow, with the phrase… ‘DHL is Faster’ as the competitor courier companies wheeled them around the city! Love it.

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