DEUS: Digital Campaign Case-Study Israel

Thu, Sep 17, 2009
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McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life DEUS) as part of a massive media buy that caused wide spread panic from parents and kids across the country!

It’s an interesting way to generate buzz about a new show. Probably borderline illegal is most countries, but enjoyable none the less! I’ve seen cookies used to sync with banner campaigns before, but I can’t remember to what extent? (thanks Sahar!)

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Posted by: Aden Hepburn

5 Comments For This Post

  1. Sahar Says:

    cool!

  2. Claus@VerticPortals Says:

    Yes, that is really well executed.

  3. moshe Says:

    i live in israel and i never saw this campagin

    mos.

  4. Roger Darnell Says:

    Very cool Aden — thanks a lot for sharing this. Cheers — Roger D.

  5. abhi Says:

    mos, most of the campaigns are scams and you can make it out here cos they haven’t mentioned exact numbers in the stats. just exaggerated. its mostly a good idea better packaged for awards. But cool, i love the thought!

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