McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life DEUS) as part of a massive media buy that caused wide spread panic from parents and kids across the country!
It’s an interesting way to generate buzz about a new show. Probably borderline illegal is most countries, but enjoyable none the less! I’ve seen cookies used to sync with banner campaigns before, but I can’t remember to what extent? (thanks Sahar!)
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September 18th, 2009 at 12:03 am
cool!
September 18th, 2009 at 1:28 am
Yes, that is really well executed.
September 18th, 2009 at 7:13 am
i live in israel and i never saw this campagin
mos.
September 19th, 2009 at 3:47 am
Very cool Aden — thanks a lot for sharing this. Cheers — Roger D.
September 19th, 2009 at 6:13 pm
mos, most of the campaigns are scams and you can make it out here cos they haven’t mentioned exact numbers in the stats. just exaggerated. its mostly a good idea better packaged for awards. But cool, i love the thought!