Desperados Beer YouTube Takeover

Mon, Apr 11, 2011
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Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!)

The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds (dragging the sound sliders .etc), instead of the 99% that just break up the YouTube interface in various ways. And secondly, the Facebook Connect functionality is a neat way of socalising the whole experience, with the takeover bringing your FB friends into the party by pulling in photos on the fly (yep, we’ve all seen that, just not inside YouTube?), and I like the nice touch with the tattoo sharing at the end. Created by Dufresne Corrigan Scarlett and MediaMonks.

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