(7 votes, average: 4.43 out of 5)
Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!)
The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds (dragging the sound sliders .etc), instead of the 99% that just break up the YouTube interface in various ways. And secondly, the Facebook Connect functionality is a neat way of socalising the whole experience, with the takeover bringing your FB friends into the party by pulling in photos on the fly (yep, we’ve all seen that, just not inside YouTube?), and I like the nice touch with the tattoo sharing at the end. Created by Dufresne Corrigan Scarlett and MediaMonks.
[...] [digitalbuzz] window.fbAsyncInit = function() { FB.init({appId: "", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/pt_BR/all.js"; document.getElementById("fb-root").appendChild(e); }()); [...]
ambitious use of FB, but not sure anyone would actually share.
[...] （資料來源：Digital Buzz；圖片來源：I Believe in ADV） Tag: marketing,Youtube Michelle Chen Michelle 寫的其他文章 Michelle 的個人網站 曾經信誓旦旦不進科技業，卻在因緣際會之下與它結緣，打滾幾年之後決定接受命運安排，繼續探索這個圈子的，美麗與哀愁。 [...]
[...] via digitalbuzz [...]
[...] 參考連結: http://www.digitalbuzzblog.com/desperados-beer-youtube-takeover/ [...]
The new Castrol Youtube takeover is mind blowing. Its an interactive game and its believe me its awesome! You can see it on http://www.youtube.com/castrolasiapacific