Wow. This is a creative experiment from Dentsu London that explores the effects of “glowing rectangles” that are increasingly part of our every day lives. Dentsu worked with BERG, utilising iPads to create time-lapse, stop motion 3D light paintings for the project. Each iPad would play a pre-created animation of various shapes and sizes, that, when extruded in time-lapse would create words in the light paintings.
Dentsu and BERG used over 3,000 individual photos to create the film… Love it.
Good Stuff!
[...] Amazing 3D light paintings using iPads by Dentsu London. Check it out! (via Digital Buzz) [...]
[...] Via DigitalBuzz [...]
That was without any doubt in my mind THE most pointless waste of money I have ever seen.
I must say, I was pretty excited to see this after watching the Dentsu guy describe how they made it. But it kinda sucked. This is a classic example of just because you CAN do it, doesn’t mean you SHOULD.
@Mike – that’s why they just had fun with it and not create a campaign with it.