(21 votes, average: 3.52 out of 5)
The new Facebook Poke App is going to provide agencies with all sorts of new and innovative ways to get a special, one time message out there, even if its not available at mass as yet (you can only Poke 40 people at a time, before having to record an entirely new message). So check out this first crack at a Facebook Poke Campaign from Delta Lingerie and Grey (ACW) Tel-Aviv, who created the campaign via the Poke app, by shooting a slightly mysterious/sexy 10sec video of a famous model getting dressed, and then sent to fans. How many will we see in Cannes? Thanks Daniel!
Stupid. How many people got this campaign? 20? 30?
Horrible! Whoever did the audience analysis for this one, needs to recheck his logic. Who watched the video and who went to the store? I am sure its all those deprived men ( and some otherwise as well) who would have gorged on that clip. And how would that drive more women to the store? Yet another example of mindlessly using women for pure male viewing pleasure..
I am very curious about the results. How many conversions did they get, do you have any idea? Thanks!
This is great.
And I guess it wasn’t meant to be sent to thousands of people, just the ones that count.
Would be interesting to see the results of this campaign. Increased traffic etc as I can’t see it being very successful
[...] target group run smoothly. However, as of today, it is only possible to distribute the message to 40 recipients at a time. Once you’ve reached this limit, you’ll have to start over and send out a new [...]
Very nice.
“You can’t watch again”. and yet here it is online, and I can watch it as many times as I wish. Doesn’t quite work as advertised, does it?