Over the Christmas period Dell was using twitter (@DellOutlet) to alert customers about great offers, it was so popular they made over $1million from twitter traffic alone. Seeing that value, Dell has tuned their twitter strategy to offer Exclusive Twitter Deals to their followers every week, but not only that, they are providing real-time feedback, information and customer service to their followers about anything dell. I just can’t believe more brands aren’t doing this. With twitter users generally being very active in a social crowd, the benefits of using twitter to increase customer satisfaction, sales and support will be invaluable in 2009.
[...] was asking why Coke is ignoring Twitter for brand engagement, while Digital Buzz was telling us how Dell made $1 million on Twitter only special offers before Christmas through [...]