Delite-O-Matic: The Ultimate Sampling Machine

Sun, Jul 8, 2012
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This has to be one of the very best vending machines I’ve ever seen. And trust me, I’d know, I’ve got somewhat of a vending machine posting fetish, some sort of modern-retro-coolness kinda of crush on these things, and the near limitless ideas they can spawn. And here, in Australia, comes the Delite-O-Matic, a seemingly simply sampling machine like we’ve not seen before, playing to the most basic of human instincts in weird and wonderful ways…

Fantastic Delites (a snack food) are supposedly so good, that once you have them, you’ll do almost anything to get more. Well, they weren’t wrong if this video is anything to go by, as hundreds of people step up for challenge to score a box of Fantastic Delites from the sampling machine.
Very cool work from the guys at Clemenger BBDO Adelaide. Love it.

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