Defacing Abuse: A Guerrilla Campaign

Wed, Nov 16, 2016
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Three young creatives; Jennifer Garcia, Carl Larsson, and Mishal Jagjivan wanted to help bring more awareness to the reality of Domestic Abuse, by flipping it on its head with existing advertising being hijacked and turned into their awareness campaign.

With thousands of women featuring in advertising posters and billboards around the world, it’s common place for derogatory words and images of sexual and physical abuse to be scrawled on these ads, often just as harmful as the ones delivered face to face. But verbal insults and harassment linger only in our memories.

So this creative crew took defaced ads made to hurt women, and defaced them ourselves to turn them into ads against women abuse. Because if abuse against women happens openly in public, what happens in private?

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